human-centered design digital services
HCD is a catalyst for driving digital strategy and innovation
Staging the user journey, regardless of technology, should always be user-centered with Human-Centered Design (HCD) solutions. At MetroStar, we design new solutions that solve our Nation’s toughest challenges by connecting customer needs with technical expertise, data, insights, and intelligence.
Through the alignment of customer experience, product management, and DesignOps, we help our customers plan for, expand, mature, and deliver their digital services. Our systematic, value-driven HCD approach allows our people to design, launch, and scale meaningful solutions, services, and experiences for your users.

human-centered design digital services

HCD is a catalyst for driving digital strategy and innovation
Staging the user journey, regardless of technology, should always be user-centered with Human-Centered Design (HCD) solutions. At MetroStar, we design new solutions that solve our Nation’s toughest challenges by connecting customer needs with technical expertise, data, insights, and intelligence.
Through the alignment of customer experience, product management, and DesignOps, we help our customers plan for, expand, mature, and deliver their digital services. Our systematic, value-driven HCD approach allows our people to design, launch, and scale meaningful solutions, services, and experiences for your users.

digital transformation solutions begin and end with design
By connecting the needs of users, technology services, and mission priorities, we define and implement a human-centered strategy with an outcome-base, agile product delivery roadmap.
automation
The interconnection between systems, bots, sensors, and people is increasing exponentially, and old ways of manual and repetitive work are being grandfathered out. By establishing the right balance between humans and technology, MetroStar creates new digital approaches to problem-solving. Additionally, automation helps designers concentrate on high-value work that improves user effectiveness and satisfaction while reducing cognitive load and errors.
intelligence
Algorithms can amplify undesirable patterns in data without awareness or recourse. Intelligent solutions prevent customers from misinterpreting user behavior; however, feedback cycles, governance, and unwanted biases can inadvertently creep in without a proper strategy. We ensure definitions, guidelines, overrides, and business rules are in place to convert predictions transparently and ethically into insights.
intuitive systems
Customers expect their digital services to be accessible, seamless, responsive, and secure. Although, many legacy systems have siloed data and are not scalable or cost-effective. To combat this, we align digital strategy for customer experience with systems thinking and DesignOps to efficiently scale interconnected ecosystems that improve user outcomes.
digital transformation solutions begin and end with design
By connecting the needs of users, technology services, and mission priorities, we define and implement a human-centered strategy with an outcome-base, agile product delivery roadmap.

automation
The interconnection between systems, bots, sensors, and people is increasing exponentially, and old ways of manual and repetitive work are being grandfathered out. By establishing the right balance between humans and technology, MetroStar creates new digital approaches to problem-solving. Additionally, automation helps designers concentrate on high-value work that improves user effectiveness and satisfaction while reducing cognitive load and errors.
intelligence
Algorithms can amplify undesirable patterns in data without awareness or recourse. Intelligent solutions prevent customers from misinterpreting user behavior; however, feedback cycles, governance, and unwanted biases can inadvertently creep in without a proper strategy. We ensure definitions, guidelines, overrides, and business rules are in place to convert predictions transparently and ethically into insights.
intuitive systems
Customers expect their digital services to be accessible, seamless, responsive, and secure. Although, many legacy systems have siloed data and are not scalable or cost-effective. To combat this, we align digital strategy for customer experience with systems thinking and DesignOps to efficiently scale interconnected ecosystems that improve user outcomes.
the framework for your transformation journey
We integrate HCD with product strategy to create a shared vision of success. Customers see a defined, understood, and championed outcome as we interweave strategies and tools across stakeholders and delivery teams. An HCD focus enables teams to launch and enhance solutions with every feature aligned with the intended vision. Our transparency and collaboration toward achieving a shared vision make us well-trained marathoners in a world of shotgun sprinters.
our HCD principles
- Design to incorporate diversity, equity, inclusion, and accessibility into solutions, improving fairness and equality
- Measure and optimize solutions to minimize the impact on our environment, reducing our carbon footprint
- Integrate customers and users into our co-creation process to enhance transparency and elevate how digital services should be delivered
- Believe our customers should own their data and the solutions we create, opting for open-source solutions and integrations first

make solutions and end products more meaningful
Integrating from one generation of technology to the next, our HCD approach shapes our experience to create solutions that inherently connect with the end user.