The MetroStar Approach –
Digital Transformations That Impact Farmers, Ranchers, and Americans
It’s not an uncommon story to hear a farmer took a long-distance drive to visit an in-person service center to apply for a loan (or another service) only to return home with additional documents to complete because the process was not fully known by the farmer ahead of time – farmers.gov tackles these setbacks.
MetroStar accelerates the mission of the USDA through the farmers.gov website which connects American farmers with access to programs, resources, and content to help them improve, manage, and grow their operations.
For farmers, by farmers—transforming the way digital services are delivered. MetroStar’s tools transform how USDA provides digital services to its customers. Through MetroStar’s human-centered approach, a shared vision of success was established and championed at all levels of the organization. Visioning and road-mapping workshops were conducted with USDA leadership to identify the north star – the guiding purpose of the platform.